BDCM × LOVR

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Milton, Brisbane
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Prepared for BDCM Services

The BDCM
marketing proposal.

Built to match the work
Prepared for
BDCM Services
Scope
Brand, collateral, content, film, social, website
Year
2026
Who you are

BDCM Services is a boutique design and construct builder based in Brisbane, with a growing presence on the Gold Coast. Founded by Director Nathan Burden, who brings more than twenty years experience, BDCM has built its reputation on complex, design led work that most builders will not take on.

They come in early through ECI, sit alongside the client and the architect, solve the hard problems before they reach site, and carry the project through to a turn key result.

Tier one systems, a hand picked team and a genuinely low ego culture sit behind a portfolio of high end residential and mixed use projects across South East Queensland.

Why now

The rebrand and website exist to close the gap between what BDCM actually deliver and how the market currently sees them. The brand needs to read high end, bespoke and exclusive, sitting slightly ahead of where the business is today and reflecting where it is credibly on track to be, so it attracts clients and senior people of that calibre.

It must also hold for the next ten years, which is why the hero moves toward lifestyle and builder led imagery rather than project specific footage.

Above all, the way BDCM works alongside their clients is the genuine point of difference and belongs front and centre.

What we deliver
01

Corporate collateral

Business cards, email signature template and letterhead, drawn from the identity and issued as artwork you own. Included at no cost.

02

Capability statement

Up to 36 pages, print ready artwork and a digital flipbook. The document you leave behind after the meeting.

03

Photography and film

A full day on site and a half day with the team, plus a lifestyle hero film and ten cinematic vignettes. Your own library, not stock.

04

Social

Sixteen to twenty posts a month, strategy, captions and activation. Presence that runs to a plan.

05

Website

Designed and developed as the home of the brand. The film, the photography and the track record, composed into one considered digital presence. Where a developer lands after the first conversation.

Corporate collateral and capability statement
  • Business cards
    Designed to the identity, print ready artwork supplied. Printing quoted separately at cost.
  • Email signature template
    One template, rolled out across the team, consistent on every send.
  • Letterhead
    Editable document template for tenders, reports and correspondence.
  • Capability statement, up to 36pp
    An editorial style brochure that references your capabilities, experience, services and end to end process. Final design, once approved: print ready artwork and print specifications, plus the digital flipbook.
Photography
  • Full day lifestyle shoot
    Half day Brisbane, half day Gold Coast. Forty to fifty edited stills across your live work and locations.
  • Half day team profile shoot
    Studio, apartment or similar interior setting. Forty to fifty edited stills, three per person, full body and half body.
  • Creative direction on both
    Art direction, mood, treatment and shot list agreed before anyone picks up a camera.
  • On the day
    Founder, Creative Director, Stylist and Photographer present for the full shoot.
Cinematography
  • Lifestyle hero brand video
    Thirty to forty five seconds, shot across sunrise and dusk. The film that opens your website and leads your pitch.
  • Ten cinematic vignettes
    Individual scenes, cut short. They filter through the website to make it immersive and they carry the social calendar for months.
  • Creative direction
    Treatment, look and shot plan signed off before the shoot day.
  • On the day
    Founder, Creative Director, Stylist and Head Cinematographer present for the shoot.
Curated social strategy
  • Curated posts
    A series of curated posts reflecting the core brand pillars of the business, from the portfolio of projects through to services, the team, the founder, and the process behind the scenes.
  • Captions
    Written in BDCM's voice, considered and consistent on every post.
  • Activation
    Scheduled and published by us, so the plan happens without asking hours of your team.
What feeds it

The two shoots and the ten vignettes give this a library to draw on from day one, which is what keeps the calendar as rich in the sixth month as it is in the first.

Website
  • Website design
    UI design of a bespoke, branded website of up to sixteen pages, including booking system integration, composed around the projects, the people and the method.
  • Website development
    Complete digital development of up to sixteen pages, including content management system, interactive UX and back end user profile creation. Content optimised across all formats.
  • Where the film lives
    The hero film opens it, the vignettes filter through it, and the photography carries every page. The content and the site are designed as one piece.
  • Where the enquiry lands
    A developer who has heard the name arrives, sees the track record, and knows exactly who to call.
  • Annual website hosting
    Standards based code, free SSL and mobile optimisation, maximising the site's SEO ranking in search.
The investment
  • Brand identity
    Word mark, logo mark, typography, rationale, colour palette, applications, brand guidelines and final exports. Brand fonts are purchased by the client once the brand is approved.
    $3,600
  • Corporate collateral
    Business cards, letterhead and email signature.
    Included
  • Capability statement
    Up to 36pp. Design of print ready artwork and digital flipbook.
    $4,600
  • Photography, shoot direction
    Brand voice exploration, art direction, mood board, story board, film treatment, wardrobe and talent requirements.
    $600
  • Photography, full day lifestyle shoot
    Presence of Founder, Creative Director, Stylist and Photographer. The photography creation fee, covering this and the half day profile shoot.
    $2,800
  • Photography, half day profile shoot
    Presence of Founder, Creative Director, Stylist and Photographer. Within the photography creation fee above.
    Included
  • Photography, content deliverables
    40 to 50 lifestyle stills and 40 to 50 team profile stills. Excludes talent and location hire.
    $2,800
The investment, continued
  • Cinematography, shoot direction
    Brand voice exploration, art direction, mood board, story board, film treatment, wardrobe and talent requirements, scripting and cinematography application.
    $800
  • Cinematography, full day shoot
    Presence of Founder, Creative Director, Stylist and Head Cinematographer.
    $2,800
  • Cinematography, content deliverables
    One 30 to 45 second brand video and ten cinematic single scenes and vignettes. Investment is a range, to be confirmed in line with concept direction. Excludes talent.
    $4,600 to $7,600
  • Website design
    UI design of a bespoke, branded website with up to sixteen pages, including booking system integration. Excludes design of shop content management system.
    $14,200
  • Website development
    Complete digital development of a custom website up to sixteen pages, including content management system, interactive UX and back end user profile creation. Content optimised across all formats.
    $18,600
  • Annual website hosting
    Inclusive of standards based code, free SSL and mobile optimisation, maximising your site's SEO ranking in search.
    $1,200
  • Total investment
    Ex GST. The cinematography deliverables are confirmed within their range in line with concept direction.
    $56,600 to $59,600
Ongoing

Social strategy at $3,200 per month ex GST. An art and creative direction meeting, campaign development as a monthly curated strategy, sixteen to twenty posts, scheduled with captions.

Trading terms
  • Terms of service
    The stated fee does not include GST. Additionally, the fee excludes costs related to any third party services such as sampling, prototyping, proofs, printing, manufacturing and production. If required, LOVR AGENCY will connect the client with preferred vendors to obtain competitive quotations for approval and management by the client.
  • Complete project engagements
    The following payment structure applies to end to end projects spanning multiple scopes. The initial instalment (50%) is due upon onboarding (Stage 1) and prior to commencement of the project. The second instalment (25%) is payable upon completion of branding, print marketing and website design, and prior to commencement of the development stage. The final balance (25%) is payable upon completion of development and approval of the staging link, and prior to website migration and delivery of the final approved assets. Hosting fees will be invoiced prior to website migration and will become payable once the website is ready to go live. All hosting fees must be settled in full before the website is launched.
  • Individual scoped items
    Individual scoped items will be invoiced either at 100% upfront or on a 50% onboarding / 50% upon delivery basis.
The next step
Confirm proposal.
Confirm proposal Ask a question
Prepared by LOVR for BDCM Services
Savannah Barber · Creative Director · savannah@lovr.agency